Shining a Light on Psoriatic Disease

Powerful portraits aim to inspire those with plaque psoriasis or psoriatic arthritis

A picture can be worth a thousand words, and each one has a story to tell. Stories about moments and emotions shared with friends or loved ones can be forever captured and memorialized in a single snapshot. When you live with psoriatic disease, including plaque psoriasis or psoriatic arthritis, being in front of a camera and having the focus on you is not always easy. But it does not mean you have to live your life behind the scenes.

This year, award-winning portrait photographer Martin Schoeller along with 12-time Olympic medalist and best-selling author Dara Torres and others with psoriatic disease have come together for the SHOW MORE OF YOU campaign from Celgene. The campaign aims to help raise awareness of psoriatic disease and empower those living with it to let their true selves shine through.

PORTRAIT PHOTOGRAPHER MARTIN SCHOELLER ENCOURAGES OTHERS NOT TO FEAR THE SPOTLIGHT.

PORTRAIT PHOTOGRAPHER MARTIN SCHOELLER ENCOURAGES OTHERS NOT TO FEAR THE SPOTLIGHT.

As part of this campaign, Schoeller shot powerful portraits of those living with psoriatic disease. The portraits, which can be viewed at ShowMoreOfYou.com, include notable names like Torres who has been living with plaque psoriasis for two decades, sports analyst and former professional football player Mark Schlereth who is living with psoriatic arthritis and everyday people with psoriatic disease. The portraits aim to help convey the participants’ stories of strength and inspiration and empower others to show more of their true selves and embrace their imperfections, both in front of the camera and in everyday life.

As a storyteller, I want to bring out the true character of my subjects, and I believe the many faces of this campaign have inspiring stories to tell.

“As a storyteller, I want to bring out the true character of my subjects, and I believe the many faces of this campaign have inspiring stories to tell,” said Schoeller.

HEAR FROM DARA, MARTIN AND OTHERS IN THE BEHIND-THE-SCENES MAKING OF SHOW MORE OF YOU.

Psoriasis is a common, chronic skin condition that affects nearly 7.5 million Americans and results in increased skin cell growth that may appear on the skin as raised, sometimes red, patches covered with a silvery buildup of dead skin cells. Up to 30 percent of people with psoriasis may eventually develop psoriatic arthritis, so it is important to raise awareness about not only psoriasis but also psoriatic arthritis. More than 1 million Americans live with psoriatic arthritis — a potentially debilitating disease that involves significant pain to swelling in joints — and whose symptoms can impact a person’s everyday life, including common day-to-day activities.

I hope our stories empower others with psoriatic disease to follow their passions and show more of their true selves along the way.

Psoriatic disease can have both a physical and an emotional impact on those living with it. Torres, Schlereth and others shared their story about living with psoriatic disease in a behind-the-scenes video to help inspire others not to let it stop them from showing their true selves or doing the things they love.

“We are all from different walks of life, with different careers and backgrounds, but we all share similar journeys that only someone living with psoriatic disease can understand — and that is pretty special,” said Torres. “I hope our stories empower others with psoriatic disease to follow their passions and show more of their true selves along the way.”

To view Schoeller’s portraits, learn more about the SHOW MORE OF YOU campaign and share your photo of how you are showing more of your true self, visit ShowMoreOfYou.com.