1. How is this year’s award program different from last year?
Click here to read more about the exciting new features added to the 2016 Innovation Impact award program, including: video applications, access to a uniquely qualified professional coach, and enhanced role of the external panel of judges.

2. How do you define “unreached” populations? Can the unreached be legislators and/or government officials? How about young adults or primary care physicians?
While Celgene has come up with several examples of unreached populations (read more about them here), your organizations likely have many more suggestions and ideas. And yes! Legislators and/or government officials, young adults and primary care physicians could all certainly be considered “unreached” populations.

3. How specific and narrow should the targeted “unreached” population be?
That’s entirely up to your organization. We welcome video applications that address the needs of large and broad “unreached” populations, as well as applications that address smaller segments of “unreached” populations. We do ask that your solution address the needs of the population that your organization has identified.

4. Can the impact on the “unreached” population be local or must it be national in scope? May we focus on impact outside the US (e.g. in South America to Spanish-speaking populations)?
Video applications will be accepted for initiatives that are local, regional or national in scope, as long as an “unreached” population has been identified and a solution provided. While the award program is only open to US-based organizations, we recognize that many of our partners engage in programs and activities that are global in nature. We would welcome an application that aligns with your organizational mission, and addresses the needs of an “unreached” population outside the US. This would indeed fit within the scope of this year’s award program.

5. What should be included in the video application?
Click here  to read more about the four questions that must be addressed in the video.

6. How long should the video application be?
Videos should be three to four minutes long (absolute maximum of five minutes).

7. What format should the video be in?
Videos should be submitted as either a .mp4 or .mov file.

8. How can I submit the videos?
Please submit your video as a “shareable link” through Google Drive. Directions can be found here.

9. Will the submission videos be available to the public?
Only the videos submitted by the Top Ten finalists will be featured on our website in a video montage.

10. Do submission videos need to be professionally filmed and edited?
Absolutely not. In fact, we recommend against that. As we note in the Celgene launch video, “content trumps creativity.” The Celgene team developed their video on their own, with no professional help and used an iPhone 6S to film.

11. Can I use an existing video that describes my initiative?
If you have existing video, or if you can edit something you have previously developed, we welcome that as long as it meets our criteria and addresses the four key application questions.

12. Are there resources for learning how to create videos?
Click here to check out the following tips and resources for help and inspiration in developing and producing your video applications.

13. Do applicants have to submit a written application? If so, by when?
Once the Top Ten finalists are announced, only these finalists will have to submit a written application as a companion to their video. The written application will allow the Top Ten finalists to provide additional details about their initiative, not covered in their video.

14. Is it true that in 2016 you will accept an application for an idea?
Yes, as long as the initiative addresses how to reach the unreached and meets all of the application criteria. Applications will be accepted for the following:

  • Existing program to be grown or expanded;
  • Pilot project with measurable results; or
  • New data-based idea that requires initial funding

15. Please describe what you mean by “pilot projects with measurable results” and “new data-based idea?”
“Pilot projects with measurable results” could include projects that an organization has created and tested and deems valuable, but may require resources for widespread implementation.
“New data-based ideas” are well thought out ideas that have compelling evidence, research and/or data to support both the need and the likelihood for successful implementation.

16. Must my organization have an existing relationship with Celgene to apply for the “Innovation Impact” Award?
All organizations that meet the Criteria & Rules are welcome to apply. A prior or existing relationship with Celgene is not a requirement.

17. What if my organization has an existing relationship with a member(s) of the judging panel; will this have any influence on my application?
Our judges often know many of the groups that apply, but they also take their jobs very seriously and can be impartial in their evaluation of the Top Ten. Additionally, a scorecard is provided to the judges so that every submission is measured against the same criteria.

In the past, our written applications have been blinded to provide an extra layer of impartiality for the judges. We recognize that with this year’s video application process, it would be next to impossible to blind your applications. You are welcome to use your organization name and logo in your video application.

18. What constitutes an innovative program/initiative?
There are hundreds of definitions for the word, “innovation,” that are both general and customized to specific topics and/or industries.  Consultant Jeff Dance reviewed 30+ definitions and came up with one we really like:

Something fresh (new, original, or improved) that creates value”

In defining healthcare innovation, Lyle Berkowitz, MD, shares:

“. . . innovation started with a passionate individual or team trying to solve a problem with which they had a deep understanding.  They would try various iterations until they got something that worked and then maybe spread it to others.”

19. We have a program that has been in existence for a number of years (e.g. 5 – 10) and believe it to be innovative. Can we apply for an award in this program?
Yes, as long as your intention is to grow and expand the program and it addresses how to reach the unreached.

20. If my organization collaborates with another organization on an application, can we also submit an individual application as well?
Unfortunately, no. Only one application per organization will be accepted, regardless of whether it is a collaboration.

21. When is the application deadline?
Organizations must submit a completed application video by the established deadline, 11:59pm EDT on July 29, 2016.

22. When will I be notified of my status?
Those organizations advancing to the Top Ten will be notified by August 15. Winners will be announced in early November.

23. If my organization were to win, are there restrictions on how the award money must be used?
Winners will receive a grant that must be applied to their proposed initiative.

24. If I have further questions, whom may I contact?
Celgene’s Advocacy Relations team can assist you with further questions you may have. You can contact them by visiting the “Contact us” page.